What Does All This Search Marketing Jargon Mean?
Confused by all the tech talk in the world of SEO and SEM? Below is a list of standard terms and their meanings.
- Search Engine Optimisation (SEO):
The practice of making a website friendly to the search engines so that they can catagorise it according to relevancy.
- Search Marketing:
Online marketing methods designed to convert visitors to website's into paying customers.
- PPC (Pay Per Click):
Advertising model based on payment for each click received on the ad to drive instant traffic to the site. The largest of these being Google adwords.
- Organic Search:
Natural search engine results which list website's according to relevancy and list them for free.
- Conversion Rate:
The number of users who visit a website verses the number of users who perform a desired action. i.e. if you receive 1,000 visitors and 100 sign up for your newsletter your conversion rate is 10%.
- On-Page Optimisation:
The process of building or revising a website so that search engine spiders can read the content and catagorise the site accordingly. This may include copy writing, image enhancement and modifying other background code not seen by the end users.
- Off-Page Optimisation:
The process of building a link campaign to get links pointing to a site. This is best achieved by getting links from other relevant website's.
- Spiders:
Also known as web crawlers or bots, these are automated programs that scan the web and provide information to search engines, usually for the purpose of indexing website's.
- Affiliate:
Those who advertise other peoples programs and/or services on a commission only basis. When a transaction is made the affiliate gets a percentage of the sale price.
To learn more about how Pinpoint Search Marketing can help you contact us.